GuerillaFi. Your Fractional CMO.

We’re GuerillaFi AI. We build the growth machine local studios wish they had.

Our point of view

A lead isn’t the finish line.

A person can find you on Google, like your ad, and still never make it onto your calendar. A slow response, an unanswered question, or an awkward booking journey can break the connection. We bring the pieces together: local discovery, managed campaigns, a focused funnel, an AI receptionist, and reporting that follows the booking.

Our approach starts with your studio’s reality. Which services have capacity? Which questions need your team? How do clients book, return, and reschedule? Growth should support the work you do, not leave your front desk with another pile of disconnected tools.

What we stand for

Build it well. Make it matter.

Bookings over busywork

Connect campaigns to a usable booking journey, not just more clicks.

A human when it matters

Use automation for routine work, and a clear handoff for questions that need your team.

Visible, not vague

Define the metrics. Separate demo values from verified results. Make progress inspectable.

Built for the studio

Keep your services, brand voice, calendar rules, and client experience at the center.

GuerillaFi AI gorilla mascot wearing a receptionist headset

Why wax salons

A calendar business deserves a calendar-first system.

Wax studios combine local discovery, repeat visits, specific service questions, and time-sensitive appointments. That makes the handoff from ad to conversation to booking especially important. A missed call can be a missed first visit; a clear answer can help someone feel ready to book.

Wax stays at the heart of our site. Med spas and service businesses get a system adapted to their own workflows, not wax copy with the name changed.