GuerillaFi
In early 2026, Uni K Wax was a brand new franchisee with two studios in the Scottsdale area and zero Google reviews. Nine months later, both locations sit at the top of local Google results, the studios have more than 290 five-star reviews, and the business looks completely different on paper. From March to October 2026, new customers per month grew 638%, monthly visits grew 272% and monthly revenue grew 351%. We run their marketing and booking system, so we can show exactly what was done and in what order. This is not a story about one clever ad. It is a system: get found on Google, answer every call and text right away, follow up with the leads who don't book, and track every lead through to a visit. Here is how each piece worked and what the numbers looked like along the way. All figures come from Zenoti POS, Google Business Profile and WaxOS lead tracking, and we share growth rates rather than private totals.
1. The starting point: two new studios and no reviews
A new franchise location has the brand name but none of the local proof. Uni K started with no reviews, almost no Google profile activity and no system for handling leads. In February 2026, their Google Business Profile had 391 views for the month and zero calls coming from the profile. Most people searching for a wax studio nearby never saw them, and the few who did had no reviews to reassure them.
The goal was simple to say and hard to do: fill two studios with new clients, then keep those clients coming back. That meant fixing discovery, response time, booking and retention at the same time instead of buying ads and hoping.
2. Getting found: Google Maps and Google Ads
We started with the Google Business Profiles for both studios. Accurate categories, services, hours, photos and a clear booking link. We posted weekly updates, answered every review and made it easy for happy guests to leave an honest one. Reviews grew from zero to more than 290 five-star reviews across both locations, with a 5.0 rating.
Google rewarded the activity. Monthly profile views grew from 391 in February to about 2,500 by October, more than six times higher. Calls from the Google profile went from zero to 83 a month. Today both Uni K studios hold the top two spots in the Google Map Pack for "wax studio scottsdale". On the paid side, we built Google Ads around high-intent searches like specific wax services near the studios, and Uni K now shows in the first ad position as well. Appearing at the top of both the ads and the map means a searcher sees Uni K twice before anyone else.
3. Answering every lead in seconds, day or night
Getting found only matters if someone answers. A lot of wax leads come in at night, after the studio closes. Before, those people waited until morning and many booked elsewhere. We put an AI receptionist on the phone line and text line. It answers calls and texts 24/7, knows the services and first-visit offers, and books directly into the calendar.
Since launch it has handled more than 2,100 calls, about 33 hours of phone time that the front desk did not have to cover. Text replies in the real threads we tracked went out in 11 to 15 seconds. Late-night demand is real: in one week in November, seven appointments were booked between 10 PM and 4 AM across four nights.
4. Turning leads into booked, attended visits
Leads who didn't book right away weren't dropped. They got a short series of follow-up texts and emails over the next several days. Across the period, 70% of leads from Google booked an appointment, and of the Google leads who booked, 93% showed up. That combination is what makes ad spend efficient: when most leads book and almost all bookings show, every dollar in ads goes further.
Every lead and booking was tracked in one place, the WaxOS Command Center, so the owners could see which source each new client came from, which leads were still open and where follow-up was stalling. When something slipped, it was visible within days instead of at the end of the month.
5. From first visits to repeat revenue
Waxing is a repeat service, so every new client is a chance at years of visits. A steady flow of five-star reviews kept the count climbing, which in turn helped the studios rank and convert more searchers. The next step we are adding is automatic rebooking reminders timed to each client's usual visit cycle.
New customers per month peaked in late summer and held close to that level through October. Over the same March to October stretch, monthly visits grew 272% and monthly revenue grew 351% across the two studios.
6. What other studios can take from this
No single tactic did this. Reviews and Google profile work raised visibility. Ads put Uni K at the top of searches with clear buying intent. The AI receptionist answered calls and texts at any hour. Follow-up caught the leads who didn't book on the first try. Reviews kept the studios at the top of the map. Each piece made the next one more valuable, and skipping any one of them would have leaked a share of the results.
If you run a wax studio, start by checking three numbers: how fast you reply to new leads, what share of leads book, and what share of bookings show up. Those tell you where your biggest leak is. The full Uni K Wax case study, with charts for each stage, is on our case studies page.